People First
profit secondray

Written by Fitri Joroji

5 mins read

In this article you'll learn

  • Why thinking about profit will jeopardise your longevity
  • The importance of honesty
  • Taking Ownership as Owner
  • What you can do today to turn your business around

Why Thinking Profit will jeopardise your business

I am not saying that you should not aspire to make money but at least have the perception that if you treat, and take care of people well, they will pay you a lot.

In fact when you emphasis profit more than serving people, you will end up:

  • Lying to your customer about what you can/ can’t do
  • Seeing your employee as cost rather than investments
  • Doing your bare minimum and not pay attention to details
  • Spend a lot of outreach cost because you don’t have recurring customers

The results? 

You don’t hear from your clients after they purchase your products, they don’t refer more customers to you. Then, your employee starts slacking, not performing to their best and having to spend a lot of money to get people in because customers would just come and go.

Here’s what you can do to start adopting this mindset of serving people first.

#1 Treat people honestly

First, understand that your customers, employees and other stakeholders are the real business. You can have an ordinary product but still able to sell with superior service. Simple key points that you can do today: 

  • Admit that you don’t have the solutions but you’ll get back to them with recommendations
  • Be transparent about how you charge your service 
  • Offer Free or Paid Solutions that would save a lot of their time
  • Admit it when things are not going well internally
Especially in the era of social media, dishonest conduct will easily be publicised and you don’t want that to happen.

#2 Take Full Ownership

As a business owner, if something does not go the way you want it to, take full ownership of it. This doesn’t mean that you should beat yourself up when you’re not making money but rather understand that you have the power to turn things around.

This requires a lot of humility. Something that many of business owners are not used to. 

 As a leader, when the team is not performing, its our responsibility to acknowledge that we are not leading the team properly and are not holding our team accountable. Instead, so many of us leader started pointing fingers when things are not turning out well.

#3 Go the extra mile for your customer

It’s shocking to see so many businesses out there are unwilling to do simple gestures that shows appreciation to their customer. 

Most of the time, the excuse given is “It’s not making us money”

Yes, its not making you money now, it will in the long run.

Before the day ends, pull out the list of previous customers who have bought or enquired your products and do this:

  • Send them a handwritten thank you note
  • Figure what additional service you can serve to save them time and money
  • Go have lunch with them
  • Post on their social media
  • Write about them 
  • Give further discounts on your products
Doing all these will set the foundation to long lasting relationship that will ensure longevity and wealth to your business.

The Beauty of Serving People

You see, when you start putting people first, your business will start flourish. You’re employee will have deeper sense of obligation towards your business, your customers will be happier and will tell other people about the experience they had with you. 

You will also start not reacting to your competitors, where most of the stress of the business comes from these days. You start focusing on the long game  of trying to “Build a company that would last 100 years” than trying to be “The Fastest Most Profitable Company“.

All the sudden you will wake up with a deeper purpose, that will drive you through this journey of building a business. 

This way, you become unstoppable.


Fitri Joroji