“Educate, Call, Repeat”
Those are the words that echoed in mind everytime I’m writing or posting something on social.
…it’s the best advice that has helped me grow my business via social media.
(Disclaimer: The strategy that I’m about to share has helped me and the majority of my b2b clients attract leads to their business..but I don’t guarantee it will for yours)
I’ll break it down in this article
Like you, I run a business and I’m very religious when it comes to creating content (…at least that’s what I keep telling myself)
When I first started, I was posting a lot of stuff but I wasn’t getting any inquiries.
—There were likes
—– There were shares
——– People were commenting
But…there were ZERO inquiries. Nobody asked me about my service.
About one year in, I got frustrated
…I told myself, “Nahhhh, maybe this social media marketing thing isn’t for me. I’ll just run paid ads against people who need a website”
Out of that frustration, I went on Instagram and found myself on one of Dean Graziosi’s post.
In that post, he talked about how his livestream with Tony Robbins and Russell Brunson broke the internet…
And that the replay is available only for a short period of time…
…I got curious so I CLICKED the link in his bio
And what happens next was a revelation.
I find myself watching a 40-minute video that explains on a new opportunity that all new entrepreneurs should not miss.
My curiosity went 100X by that time and because of that, I stayed until the end of that video.
And this was what I was presented with at the end.
Obviously, I skipped the offer because I was not the right audience for that product
…BUT…something ticked in me
“How did one post on social media got me into this place where I’m now contemplating whether or not I should buy this product?…Geez”
I thought to myself, I should start doing the same thing!
So I created this one landing page that offer to audit people’s website….For FREE
The pitch was simple…
“Traditional websites are no longer working…If you want to let us “diagnose” your website, fill up that form.”
At the same time, I started Calling the offer at the end of my postings on social media.
I had over 15 leads in just one month’s time…purely from social media.
No ad, no nothing!
Aha! This is interesting… I thought to myself
So I started implementing the same strategy to some of our clients.
We created a landing page with an offer and use social media to drive organic traffic to the page.
…and they saw increase in leads!
So the strategy worked! (At least for me and my clients)
- Create a landing page with an OFFER (preferably free)
- Call the offer at the end of the postings
- Get their details
Cool, but fitri….how can I apply this strategy if I don’t have a landing page?
Well, there are 2 ways:
- Get your landing page done today. You can go with Website Artisan or any other agency that offers landing page service.
- Start Calling out your FREE offer and get people to engage with it. Instead of using a landing page, you can get people to comment on something and you can follow up with them afterward. Key is Value In Advanced
Hope this article helps!
P/S: If you’re serious in getting our help, please reach out to me or send an inquiry on our website. We’ll go through your current website and let you know how we can improve on it and implement the same strategy that is going to brings people to your front door! Cheers