If you watched any of my over videos, you will realise that the number one mistake that most website owners make is putting too many links in their website.
Here’s a video on how you can overcome this problem!
How to overcome this problem. When writing your headline at the first page of your website, make sure to include this:
- Your Offer
- The Benefits
- The Call to Action
Let’s go through them one by one.
1. Your Offer
People should know the service /product that you’re selling the moment they land of your website.
You do that by writing in simple english, the service or product(s) that you offer.
2. The Benefits
People buy or do business with you because they are solving a problem. And the problem may not necessarily be an external problem.
It could be something internal, something that you don’t see on the outside.
So if you don’t specify the problems that you’re solving, they’ll most likely will not see the point of doing business with you.
3. The Call-To-Action
Now that you have gotten their attention with a well written offer and benefits, what’s next?
You include a Call-To-Action.
And it has to be clear and straight to the point. Avoid unclear CTA’s like “Learn More”, “Let’s chat” or “Scroll Down”. Instead use:
- Schedule A Call
- Book a Free Session
- Order Now
- Start Free 14-Days Trial
After you do this, a simple exercise that you can do is to find a stranger and show the website and after 5 seconds, ask them these questions:
- What do the website offer?
- What benefit does the offer bring you?
- How to take action?
If you have an answer to all those three, you are on the right track!
P/s: If you own a website and are still struggling to convert users, you can request a FREE site audit and we’ll go through your existing website.