I didn’t know that building a great website is an ongoing, long-term process.
You started off thinking, “Nah, I just need something up on my domain”
And because of that, you ended up either (i) doing the site yourself or you (ii) hired a freelancer to build a basic website for your business.
If you’ve done those 2, I’ll show you how you can really take it to the next level!
….let’s get right to it.
Website Strategy #1: Using Landing Pages to Get Leads
Unlike the usual website page, landing pages are different…
It has ONE and only one goal…To get your visitors to take action. This can be:
Downloading A Free Resources
Optin In for a webinar
Scheduling for A Call
Or whatever it is…
You see, the mistake that most website owners do is the market directly to their homepage, asking people to visit their website and do nothing.
While this may work about 10 years ago, it doesn’t work today…Let me tell you why
People don’t have the time to “Check You Out” and see whether your solution is for them.
They’re always asking “What’s In For Me?”
So you need to bribe them to get to your page…and my friend, you do that with a landing page.
Website Strategy #2: Using Your Website As Your Content Hub
The advantage of using your website to “house” all your content marketing effort is very clear…
You OWN the platform…
How many times, have we seen social media platforms changed their algorithm and wiped off all the good effort that you build?
We’ve seen it happening with Facebook Page, Instagram and now even to a certain extent, LinkedIn.
My friend, if you love writing or making videos, write them on your website.
…Build a resource section on your website where you store a copy of your content.
You may not see the results instantly but when you have “out-content” everybody in your space, you’ll see people starting reading more and more of your stuff.
…and what better way to do that other than at your website
Website Strategy #3: Showing Your Credibility To Solve A Problem
This goes to all you, service-based business owners out there…
What better way to back up all the claims you make in your content marketing efforts other than having the proof shown at your website?
How many times you have someone on a stage, making all the too good to be true claims and while that person was talking….you decided to google about them and investigate whether that is true?
All the time…right???
So one way you can back these claims is by SHOWCASING these success stories on your website.
The case studies, the video testimonials the end product are the stuff that you can put on your website to help build this.
Website Strategy #4: Qualifying Your Prospects So You Don’t Chase After People Who Can’t Pay You
This was something that I never really thought of back then…
At one point, after years of doing marketing, you will have a lot of people hitting you up…
All a sudden you have the world wanting to sit down with you and buy you coffee…
It’s not that you don’t want to but…you know how valuable your time is
…and because of that, you only want to entertain people who value your time too
So, what if you can filter these guys out via your website? What if you can place a bunch of questions to filter out these time-suckers out of your business?
It would be amazing right?
Website Strategy #5: Sharing Your Presentation Materials On Your Website
I’m pretty sure I’m talking to a few speakers and trainers here.
If you are one of them, let me ask you… How often do you hear your audience asking whether they can get a copy of your presentation slides?
All the time right?
Now, imagine being able to get their contact details and be able to follow up consistently with these people.
Do you think you’ll be able to build an audience outside your training gig? Heck yes…
Website Strategy #5: Recruiting Agents/Affiliates to Blow Up Your Business
For e-commerce websites, this is one of the ways you can 10X your store.
With an affiliate system in place, you can do wonders!
…You can recruit more agents
….You can expand internationally
…..You can do more partnerships with other businesses!
Though the implementation can be a costly thing, it’s a worthwhile investment if you’re serious about blowing up your store.
Website Strategy #6: Using Your Site As Your Customer Service Representative
Some of you guys who have a complicated product, what if you can create a section that contains all the how to’s about your product?
How much time (and headache) you think you are going to save when you have this system in place?
Why do you think big brands have an FAQ section on their websites?
Don’t you think they want to save their time as well?
Website Strategy #7: Using Your Website As The System That You Can Sell For Millions
I can’t stress this enough, but we live in an era where people feed on data.
The best companies in the world, they have figured a platform for them to collect data at a massive scale
…and turn that data into something profitable
Imagine if you have a website that collects data on a daily basis and does that almost automatically? What do you think you can do with it?
Create a new product? Sell it for Millions?
I don’t know… that’s totally up to you!
In conclusion, I hope this article sparks some thoughts in you and makes you start thinking of ways you can use your website as a tool that works for your business. So many times, I hear stories of business owners spending thousands on their website and have it just sit there for years, doing no good to their business.
At Website Artisan, we are always fascinated by how powerful a landing page can be if done right.
Just like this one.
In this case, this one-page landing page helped our client doubled his revenue and scaled his business.
If you have a service and it is the bread and butter of your business, prepare a pen an paper as I’m going to break down this website and explain to you our thought process when it comes to coming up with this page.
1. The Above-the-fold Content
3 key things here:
1. People must know what your website is about in the first 3 -5 seconds upon landing on your page
Notice that in the photo above, we explicitly wrote: “Get Better Photos for Your Graduation Day”.
And we used photos of real people graduating to support that statement.
2. You must be able to convey what’s unique about your service at this part. Whatever your USP is, make sure you tell/give a hint about it here
We utilized the subheading to explain what is unique. In this case, it was stated that we helped you get better photos to post on social media etc….at an affordable cost!
3. Clear, direct Call-to-Action. Otherwise, you’ll risk of people leaving the website because they don’t know where to click & what to do next.
The “Book My Slot” the obviously the ONLY button that we want people to click
2. The Villain
You see, every good story should have a villain.
Noticed how bland a superhero movie can get if there is no villain in the picture.
So, we identified the villain to be the “Traditional Graduation Photographer” and created this section to “get people” on our side.
Well…not really to convince them to join our side.
Deep down, we already know that they are frustrated with the “Villain”, who are charging a lot of money for just a normal photo that everybody can take.
So we just call these people out.
3. Social Proof
Very straightforward, this is where you explain that you, as the solution, has been there and helped people who are experiencing the same problem.
Some of you might say:
“…But fitri, written testimonials don’t work anymore these days”
Yes, this is why we put this section right below it.
It does two things:
It shows that you are not just talking BS about the “solution” that you offer
Show them, “Look, these are the things that you might miss out if you don’t go with us..”
Pretty self-explanatory. We included the pricing because we don’t want people to go back and forth asking us what’s the price etc.
5. Risk Reversal Strategy
Then, we tell them,
“Look if you don’t like your photos, you can let us know…We’ll refund your money“
This is how we reversed the risk of doing business with us. Instantly, booking your slot becomes a no brainer offer.
6. A little Backstory to establish rapport
Here we included a short story of the founder and how he came about with this offer.
The goal? Is to establish that “Hey, we’ve been there and we know how frustrating it is…Therefore, we don’t want you to go through the same thing”
7. Action Plan
Here, we tell people that doing business is not that difficult.
So we laid out a simple step-by-step to guide them to “book their slot”
Noticed how we included an element of scarcity in the headline?
8. Book Now
This is where tech comes in handy.
Here, the customers were able to pick their slots, fill up their details and set a calendar reminder.
Not only this eases up the signup process, but the booking infrastructure also saved our client a LOT of time.
Because things are now automated.
9. The results?
The results are phenomenal. The clients sold out all the slots within 3 days and this page has helped him doubled his revenue.
Here’s a short video testimonial of our client: http://bit.ly/2lYp1Am
So yeah, that’s how you can story tell on your website and when done right can be a gamechanger for your business.
If you are a service-based entrepreneur/business and you are struggling with getting leads/converting traffic on your website, you can send me a message or email me at [email protected]
We create innovative and effective handcrafted Digital Marketing Campaigns.
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What do you see?
Which one are you most likely to click if you happen to be a fashion brand owner?
Yeppp…you guess it right!
Not only you UNDERSTOOD CLEARLY what is the website about, but you also know WHAT TO DO if you are interested.
In this case…You BOOK A DISCOVERY CALL
Now I’m pretty sure that you are ALREADY doing some sort of copywriting work with your business. Imagine if your website becomes your “sales letter”, rather than just a mere page with a bunch of information about you.
How much more effective your marketing would be?
How many more visitors you would be able to convert?
How many more visitors are you going to just let go simply because you were not able to catch their attention and pique their interest with your copy?
Well, this happens to be the specialty skill we’ve been paid for over the years at website artisan:
Turning a normal webpage into one that works!
There’s 2 ways we teach people how to do this:
1.) The free way (for people just getting started):
I make it a promise to myself that I’ll share more articles to teach you guys about the stuff that we’ve learned over the past few years.
My articles may not be written in the most polished English, but I put hella effort into writing them, and I believe you can learn A LOT from them.
2.) The paid way (for people who want to improve their website with expert help):
We help figure out how best to “Storytell” on your website
We sit down and strategize how you can use your website as part of your sales tool
We help you create a sick design around your We help you create a sick design around it
And last but not least we help you figure out how you can tell entertaining but informational stories that eventually get people to your front door.
What Can I Do Next?
Get our free Website Audit! This is an offer that we have for people like you, who are on the fence. Basically, we’ll go through your existing website and point out how we can improve it…in a video! Words, by words…Section by sections. Just between me and you, so nobody will know the trade secrets that I’ll share in that video.
Get in touch with us. If you’re serious in getting a website overhaul, and needed a good reputable partner, book a meeting with us. We’ll meet up (f2f or virtually)…Chat about the weather, go through your website and talk about how we can help.
Start Calling out your FREE offer and get people to engage with it. Instead of using a landing page, you can get people to comment on something and you can follow up with them afterward. Key is Value In Advanced
Hope this article helps!
P/S: If you’re serious in getting our help, please reach out to me or send an inquiry on our website. We’ll go through your current website and let you know how we can improve on it and implement the same strategy that is going to brings people to your front door! Cheers
If you are running a business on your own and have a solid working product, I have an offer to make. I’m looking for a few case studies a.k.a solopreneur that we want to help create this employee at a fee that I don’t normally charge.
Our mission at Website Artisan is to help business owners realise the full potential of their website. It doesn’t take long for us to realise that most business owners are struggling with getting enquiries and leads from their website. Schedule an appointment with us and we’ll discuss how we can help you out