Having a website is no longer enough. You need more than that

If you are in business, chances are you already have a website.

You know the importance of it and hence you decided to build a website for your business.

So you hired a developer and told them about this.

A month later, they presented to you with the completed website and you are in awe on how beautiful your new site is.

Every day, you refresh your website, just to remind yourself of how good of a developer that you’ve hired.

Just that, there is a problem…

You don’t know how to get customers from the new website…

You start running Facebook ads to your homepage to see whether people will convert

Nothing….

You hire some guys to run Google Ad to your page

Still, Nothing happens…

Nobody calls your office or fills up your form….

If that’s you,don’t worry…

This article will help you turn things around. 

You will now know what to do in order to get customers to your website

 

So what is this one thing that you need to start getting more customers online to your website?

You need an offer..Yes, a good one

It’s something that you can give to you visitors that can convert them into a prospect

Take a look at a “Traditional Website Homepage” versus a “High Converting Website”.

Traditional Website
Picture 1: How most website would look
High Converting Landing Homepage
Picture 2: High Converting Homepage

See any difference? The High Converting Website has clear offer where they are offering “90% Discount for first time users”

The page also have:

  • Clear offer/benefit statement
  • Call to action buttons that are very clear

And here’s why it works these days:

  • People’s attention span is limited. Because of our need for instant gratification these days, you need to convince them to stay longer on your site and you do that via a high converting landing page. Normal homepage won’t cut it

What can you do to improve your website?

Download our ebook below and head to chapter 3. There, I explain to you how you can write a good offer that makes your audience wants to click and become a lead for your business!

Hope this helps!

 

How to get customers’ attention

In this era of noise, people are more distracted than ever. Advertisements everywhere, it seems like most people are immune to all these hard selling ads. How on earth can we get our customers to pay attention to what we offer? Watch this video to understand.

If you’re like me, you must be wondering…

How do you get customers to listen to you these days? Watch this.

The key to getting their attention is:

To Speak about the Problem

That’s how you get their attention. 

This is because the brain works relates well to problems.

In fact, in our daily lives, we are constantly doing something because we have a problem to solve.

So the next time someone asks you what do you do, tell them about the problem first before telling them what exactly you do.

It goes like this:

You know how most business owners struggle to get customers online? (problem)


We build websites that do just that!

Start implementing this and watch your business grows!

Pictures: What is best to put on your website

Photos speak a thousand words! Yes, as cliché as that is, the pictures you use on your website play an important role in helping to “convince” your audience.

I get asked a lot on this.

Fitri, what kind of pictures should I use on my website?

One aspect that most website owner overlook is showing how success looks like.

People want to be able to visualize how their life will be better off with your service/product. 

Your pictures should do that.

If you’re contemplating whether you are using the right photos, here are few questions that you should ask, to see whether you are on the right track:

  • What emotion is conveyed in this picture?
  • Is there any picture of success in this photo?
  • How can I relate this photo to my service/product?
If you can answer those three, kudos! You are using the right photos. 

If the answer is otherwise, you’ll need to find different photos to reflect those.

Resources to download free photos:

1. Unsplash.com – My personal favourite. Lots of high quality, royalty-free photos

2. Pexels.com – Similar to Unsplash, but slightly less variety. 

3. Pixabay.com –  My third favourite. 

SELLING TIP #1: Focus on the inner frustration

Most people think that selling is all about talking the features and addressing the problems that the customer is facing. It’s not!

Being a salesperson myself, I was told that the only way to sell is to focus on the problems.

While that is true to get their attention, I have come to a realisation that most people don’t buy rationally…

Most of the time, people make their buying decision based on emotions. 

Watch this video as I tell how to dramatically improve the way you sell and how you can apply the same concept to your website copywriting.

So if you look at your website. Ask yourself..

Are you addressing the inner frustration that your customer is facing? 

If yes, good job. 

If the answer is no. Here’s what you can do. 

Step 1: Brainstorm with your team 


Identify why is people buying your product? What feeling are they chasing after by getting your product. List all of them out and run them through your team

Step 2: Include Emotional Words on your Copy


Start replacing your headlines and subheadlines with emotional words in the copy of your website.

Step 3: Use the emotional story to close the deal


At the end of your sales pitch or presentation, sell your audience/prospects on the idea that you, again, understood their struggle and  will help them overcome that feeling. 

That you have your outrageous guarantee (Risk Reversal Strategy Article) to back their decision up in case they are hesitant. 

Hope that helps!

10X YOUR SALES: Implement Risk Reversal Strategy

When asking for money, what you’re doing is actually asking your customer to part ways with their hard earned money. This is why you need a risk reversal strategy to smoothen out the process!

You have steady flow of traffic to your site, but it seems like only a small  percentage is converting?

Watch this video.

Asking for your customer’s money is actually hard.

It’s asking them to part ways with their hard earned money. And during this moment, doubts and all sort of what-ifs comes into their mind.

That’s why you need a Risk Reversal Strategy, a no brainer guarantee that help silence the doubts and make your customer proceed with doing business with you.

What are some guarantees that you can offer?

  1. FREE after sale Support

  2. Full Year Guarantee instead of the usual 30 days

  3. TEST TRIAL – if you invest in our program, we’ll give you a full 60-days to put it to the test. If you don’t feel that the marketing strategies you’ve learned in this course aren’t worth at least DOUBLE what you paid for it, than call my office and demand an immediate refund

  4. 110% Money Back Guarantee

  5. Results in Advance-  Offer FREE Consultation/Audit and having them make the purchase decision after
Go back and think what sort of guarantees that you can implement and start testing the guarantee to a small group of your customers.
 
If you see a positive increase in orders/purchase/enquiries
 
You know you’re doing it right!

How to capture visitors attention on your website in 5 seconds

If you confuse, you lose. Here’s a simple technique on how you can capture the attention of your audience in the first 5 seconds, so that they can scroll down further

If you watched any of my over videos, you will realise that the number one mistake that most website owners make is putting too many links in their website. 

Here’s a video on how you can overcome this problem!

How to overcome this problem. When writing your headline at the first page of your website, make sure to include this:

  • Your Offer
  • The Benefits
  • The Call to Action

Let’s go through them one by one. 

1. Your Offer


People should know the service /product that you’re selling the moment they land of your website.

You do that by writing in simple english, the service or product(s) that you offer.

2. The Benefits


People buy or do business with you because they are solving a problem. And the problem may not necessarily be an external problem. 

It could be something internal, something that you don’t see on the outside. 

So if you don’t specify the problems that you’re solving, they’ll most likely will not see the point of doing business with you.

3. The Call-To-Action


Now that you have gotten their attention with a well written offer and benefits, what’s next?

You include a Call-To-Action. 

And it has to be clear and straight to the point. Avoid unclear CTA’s like “Learn More”, “Let’s chat” or “Scroll Down”. Instead use:

  • Schedule A Call
  • Book a Free Session
  • Order Now
  • Start Free 14-Days Trial
  • etc.

After you do this, a simple exercise that you can do is to find a stranger and show the website and after 5 seconds, ask them these questions:

  • What do the website offer?
  • What benefit does the offer bring you?
  • How to take action?

If you have an answer to all those three, you are on the right track!

P/s: If you own a website and are still struggling to convert users, you can request a FREE site audit and we’ll go through your existing website. 

Site Audit: How to write a CLEAR offer that people click

When visitors land on your site. You have less than 5 seconds to get their attention before they exit your site. In this posting, we’ll go through a website and audit how we can create a compelling offer

In this posting, we audited a local website to show how they can write a clear offer on their homepage.

At Website Artisan, we understood the power of messaging. 

and how it can be a differentiator between you and your competitor. 

Often times, we find ourselves writing or explaining our business from our point of view. We make mistakes like:

  • Writing features instead of benefit
  • Not explaining our offering on our homepage
  • Using complex jargon instead that our layman terms 

and to name a few. 

In this video above, you’ll see how we turn this website around by writing a clear offer that allows visitors to understand the business easily.

If you have a website and are struggling with your messaging, request a FREE site audit we’ll go through your website. 

5 Conversion Mistakes You’re Making with Your Website

Many new business owners often think that running ads to your site is the way to grow your business. Wrong, you need to first get your website right. If you are doing these 5 mistakes, you are leaving a lot of money on the table.

If you are making any of these 5 mistakes chances, you are leaving a lot of money on the table. 

The mistakes are:

1. Treating your website like an encyclopedia

 

Your homepage contains 1001 links to all sort of pages. Visitors have no clue where to click and what to do once they land on your website. 


2. Dull and Boring Call to Action

 

Nobody wants to learn more about your business. They have to be inspired to take action. 

Change your main Call-to-Action into a benefit based writing, and watch your Click Through Rate increases!


3. Lack of Transparency

 

In this era where people have researching power, having 100% transparency in how you operate will set you apart. 

This is because when users have clarity on how to do business with you, 

They assume that you are the most trustworthy service provider/seller. Provide your audience with all the information they needed to make a decision. 


4. Not giving them the chance to get to know you

 

People that land on your page has a different motif. Some of them are ready to purchase and most are just scouting for prices. 

Apart from your main call to action, have a section where you offer a FREE service/trial for them to get try your service!


5. Not recording success stories

 

By far is the most important thing in getting people to purchase your product and service. 

Show how other people have benefited from your product(s) or service. 

Record videos, testimonials, case studies and any form of collaterals that you can show to potential customers. 

So if you noticed that you are doing any of these mistakes on your website, I plead you to start taking action to fix the issue. 

P/S: If you’d like to know more on how your website can be made into your business greatest asset,request a FREE site audit and we’ll go through your website together!