The mistakes are:
1. Treating your website like an encyclopedia
Your homepage contains 1001 links to all sort of pages. Visitors have no clue where to click and what to do once they land on your website.
2. Dull and Boring Call to Action
Nobody wants to learn more about your business. They have to be inspired to take action.
Change your main Call-to-Action into a benefit based writing, and watch your Click Through Rate increases!
3. Lack of Transparency
In this era where people have researching power, having 100% transparency in how you operate will set you apart.
This is because when users have clarity on how to do business with you,
They assume that you are the most trustworthy service provider/seller. Provide your audience with all the information they needed to make a decision.
4. Not giving them the chance to get to know you
People that land on your page has a different motif. Some of them are ready to purchase and most are just scouting for prices.
Apart from your main call to action, have a section where you offer a FREE service/trial for them to get try your service!
5. Not recording success stories
By far is the most important thing in getting people to purchase your product and service.
Show how other people have benefited from your product(s) or service.
Record videos, testimonials, case studies and any form of collaterals that you can show to potential customers.
So if you noticed that you are doing any of these mistakes on your website, I plead you to start taking action to fix the issue.
P/S: If you’d like to know more on how your website can be made into your business greatest asset,request a FREE site audit and we’ll go through your website together!