The 5 Pillars of A High Converting Webpage

Lately, I’ve been receiving a few messages from my readers, asking the same question. 

“Fitri” they say, “You seem to know a lot about these high converting web pages. Is there any secret to it? What’s the underlying principle?”

The truth is there isn’t any fancy secrets.

I got to know a few underlying marketing principles and tweaked it along the way as I go.

…and I’ll share what I know in this article.

1.Principle #1: Your Webpage Must Complement Your Sales Process

When I first started, I thought that design was everything.

I told my clients,

Hey if you get your page designed by me, your business going to explode”

”Customers going to flock all over your business”

Boy was I wrong…After a few failed experiments, I started realizing that there’s more towards just a good design and a well-written copy. 

It was this:

Your Landing Page/Webpage must complement your sales process”

Let me explain what this is.

You see, every business has its own unique way of generating customers. This process is what I call the Sales Process.

  • For some, it may be a meeting, where someone has to meet you face to face before they buy
  • Or to other business, they book a demo, they try your product out and after a few days, they make a decision

You get the point.

So, the role of your webpage is to automate any of the processes in your sales process.

Imagine, if you are a real estate broker, your sales process probably look like this:

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Now, if you were to build a website, the website’s goal is to just do one thing, take your prospects to the NEXT step

In this context it will be:

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So in this example, it would be a webpage that allows your prospects to choose which property they wanted to view and they will be able to schedule the appointment with you,

…all without having to go back and forth with you.

Common Mistake: Oftentimes, the business owner end up creating a webpage that changes the overall sales process. And this usually would create a lot of buying resistance from your client. 

They are already used to doing business in a certain way with you. So you need to create a web page that smoothens that process 

2. Principle #2: A Good Offer

Without a good offer, people will not feel compelled to take action.

So how do you go from having a “So-so offering” to a “Damn, take my money!” webpage?

Here’s the stuff you need to put on your webpage

  • Address the problem and the villain 
  • Tell them about your backstory, your mission, and your philosophical cause 
  • Show your solution
  • Add a risk reversal strategy
  • Increase value with bonuses/scarcity etc

I love this example of this webpage that we created for a client of ours:

So, this client, he runs a service where he provides personal photography services for graduation ceremony

1.Addressing the problem and the villain

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Here, the goal is simple:

We wanted to address the villain in this story, which was the expensive, cutthroat official photographer who charges a bomb for just a simple portrait. 

We established the fact that their graduation photos should be more than that, creating a sense of rapport that says

“Hey I know you’re struggling, I may have a solution for you…”

2. The Backstory

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Here, we establish what I call the “Philosophical” cause, which makes people go:

Hey, you’re right…I deserve this”

When done right, this philosophical cause has the power to influence your audience and get them on your side without them even have to see the pricing of the stuff that you offer

3. Your Solution

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Here, we show the available packages because we want the visitors to take action at the bottom of this page. So we created two, easy to choose packages for them.

4. Risk Reversal Strategy

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When you’re about to ask for someone’s money, chances are there will be questions/doubts that will start messing up with your audience’s brain

…They’ll start doubting their decision

….They’ll tell you they need to think about it

…..They seem indecisive 

So what do you do when you see this? 

You bring out the your risk reversal strategy

The guarantee, the agreement, or anything that makes doing business with you almost risk-free.

In the context of the earlier website, we use the classic 100% money-back guarantee.

Works like charm!

4. Add Perceived Value/Scarcity

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People will not appreciate things that comes easy”

My friend, how many times you find yourself at your favorite store buying something because you know that there’s a LIMITED TIME offer?

All the time right?

So you need to show some element of scarcity on your website. 

  • Make it a limited time offer (and REALLY mean it)
  • Create a timer and tell your visitors it’s now or never
  • Retarget them with your FOMO ad, reminding them that they’re going to lose out

And watch how they’ll flock to your shop and buy!

3. Principle #3: Social Proof

Another big one here.

On your website, there must be proof that other people have benefitted from your service. 

You can include photos/videos of:

  • Happy clients
  • End products
  • Testimonials 

This way, your website visitors will not think that you’re just making bogus claims!

4. Principle #4: Fast Loading Time

This goes without saying.

Your website has to load under 5 seconds otherwise you risk of losing a lot of people

A great tool to use is GTMetrix. Put your URL in the search box and let the tool do its magic.

If your site takes more than 5 seconds to load, you’re in trouble and you need to contact me for that.

5. Principle #5: Clear Call To Action

Let’s face it, we are all lazy. They want to just be able to read one or two-lines and click just one button.

…We don’t want to click multiple buttons just to get to one thing

…..We don’t want to fill up 30 different forms to just get that one thing.

…….We want things instant and fast.

And on your website, you do that by having a Clear Call to Action Buttons

When I say clear, I mean this:

  1. Direct: I’m not talking about the “Learn More”, “Discover”, “Scroll Down” button 
  2. Contrasting: People just instinctively know which button to click

Just take a look at these websites below:

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Call to action: TRY 30 DAYS FREE

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Call to action: TRY FREE FOR 30 DAYS

Also, do you realize how obvious the buttons are?

Those are the same thing that you want to do on your website.

Want to know whether you have a high converting website? Request a FREE audit.

Have us go through your website and show you how we would tweak it into a high converting ones using the principles that you have just read, Click here to request for your audit

Talk soon!

Fitri Joroji

7 Ways Your Website Can Be Profitable For Your Business

So you wanna learn how to have a website that makes you money? Well, this article is for you!

Errr…..now before you start getting crazy, let me step you back into the reality of building a website that works. 

The Mindset You Need

I don’t blame you if you think your website is just….. a website.

In fact, that was me when I first started my website development agency journey 4 years ago. 

I didn’t know that building a great website is an ongoing, long-term process. 

You started off thinking, “Nah, I just need something up on my domain

And because of that, you ended up either (i) doing the site yourself or you (ii) hired a freelancer to build a basic website for your business.

If you’ve done those 2, I’ll show you how you can really take it to the next level!

Cool?

….let’s get right to it.

Website Strategy #1: Using Landing Pages to Get Leads

Unlike the usual website page, landing pages are different…

It has ONE and only one goal…To get your visitors to take action. This can be:

  • Downloading A Free Resources
  • Optin In for a webinar
  • Scheduling for A Call

Or whatever it is… 

You see, the mistake that most website owners do is the market directly to their homepage, asking people to visit their website and do nothing.

While this may work about 10 years ago, it doesn’t work today…Let me tell you why

People don’t have the time to “Check You Out” and see whether your solution is for them.

They’re always asking “What’s In For Me?”

So you need to bribe them to get to your page…and my friend, you do that with a landing page.

Website Strategy #2: Using Your Website As Your Content Hub

The advantage of using your website to “house” all your content marketing effort is very clear

You OWN the platform…

How many times, have we seen social media platforms changed their algorithm and wiped off all the good effort that you build?

We’ve seen it happening with Facebook Page, Instagram and now even to a certain extent, LinkedIn.

My friend, if you love writing or making videos, write them on your website. 

…Build a resource section on your website where you store a copy of your content. 

You may not see the results instantly but when you have “out-content” everybody in your space, you’ll see people starting reading more and more of your stuff.

…and what better way to do that other than at your website

Website Strategy #3: Showing Your Credibility To Solve A Problem

This goes to all you, service-based business owners out there…

What better way to back up all the claims you make in your content marketing efforts other than having the proof shown at your website?

How many times you have someone on a stage, making all the too good to be true claims and while that person was talking….you decided to google about them and investigate whether that is true?

All the time…right???

So one way you can back these claims is by SHOWCASING these success stories on your website.

The case studies, the video testimonials the end product are the stuff that you can put on your website to help build this.

Website Strategy #4: Qualifying Your Prospects So You Don’t Chase After People Who Can’t Pay You

This was something that I never really thought of back then…

At one point, after years of doing marketing, you will have a lot of people hitting you up…

All a sudden you have the world wanting to sit down with you and buy you coffee…

It’s not that you don’t want to but…you know how valuable your time is

…and because of that, you only want to entertain people who value your time too

So, what if you can filter these guys out via your website? What if you can place a bunch of questions to filter out these time-suckers out of your business?

It would be amazing right?

Website Strategy #5: Sharing Your Presentation Materials On Your Website

I’m pretty sure I’m talking to a few speakers and trainers here. 

If you are one of them, let me ask you… How often do you hear your audience asking whether they can get a copy of your presentation slides?

All the time right?

Now, imagine being able to get their contact details and be able to follow up consistently with these people.

Do you think you’ll be able to build an audience outside your training gig? Heck yes…

Website Strategy #5: Recruiting Agents/Affiliates to Blow Up Your Business

For e-commerce websites, this is one of the ways you can 10X your store.

With an affiliate system in place, you can do wonders!

…You can recruit more agents

….You can expand internationally

…..You can do more partnerships with other businesses!

Though the implementation can be a costly thing, it’s a worthwhile investment if you’re serious about blowing up your store.

(not literally..hahah)

Website Strategy #6: Using Your Site As Your Customer Service Representative

Some of you guys who have a complicated product, what if you can create a section that contains all the how to’s about your product?

How much time (and headache) you think you are going to save when you have this system in place?

Why do you think big brands have an FAQ section on their websites?

Don’t you think they want to save their time as well?

You bet…

Website Strategy #7: Using Your Website As The System That You Can Sell For Millions

I can’t stress this enough, but we live in an era where people feed on data.

The best companies in the world, they have figured a platform for them to collect data at a massive scale

and turn that data into something profitable

Imagine if you have a website that collects data on a daily basis and does that almost automatically? What do you think you can do with it?

Create a new product? Sell it for Millions?

I don’t know… that’s totally up to you!

In conclusion, I hope this article sparks some thoughts in you and makes you start thinking of ways you can use your website as a tool that works for your business. So many times, I hear stories of business owners spending thousands on their website and have it just sit there for years, doing no good to their business.

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(P/S: If you’d like my company to help you out with creating a profitable website, you can drop me a message on Linkedin or schedule an appointment with us at www.websiteartisan.co )