When you ask for the sale on your website, what you’re doing is actually asking your potential customer to make a decision to impart with their hard earned money.
And this is the stage where most people are afraid.
All the sudden you find themselves overwhelmed by all the what if’s that ultimately lead you to say:
“I’ll do it some other day. Let me think about it.”
This is where your risk reversal strategy is important.
It acts as a guarantee to all the doubts that your prospects have.
So how do you do that on your website?
Here are some of the strategies…:
- FREE X Days Return/ After sale Support/Maintenance
- 110% Money Back Guarantee
- Lifetime Support!
- Risk-FREE Trial Period – If you invest in our program, we’ll give you a full 60-days to put it to the test. If you don’t feel that the marketing strategies you’ve learned in this course aren’t worth at least DOUBLE what you paid for it, than call my office and demand an immediate refund
- Keep the bonus/product/service + Refund
- Results In Advance – Free Consultation, Free Audit, Free Strategy Session
- Pay ONLY after you see results in the guaranteed period
For us, is the results in advance that has been generating leads for our business.
It’s a FREE site audit that helps you identify the mistakes you’re making on your site and what improvements are possible.
Once you have the guarantee, use it for a test group for your customers and see whether the sales increases!
Key Tip: The better the guarantee, the stronger the message to your customer telling them that you are so confident in your product/service, that you’re willing to lose if you don’t bring results