Being a salesperson myself, I was told that the only way to sell is to focus on the problems.
While that is true to get their attention, I have come to a realisation that most people don’t buy rationally…
Most of the time, people make their buying decision based on emotions.
Watch this video as I tell how to dramatically improve the way you sell and how you can apply the same concept to your website copywriting.
So if you look at your website. Ask yourself..
Are you addressing the inner frustration that your customer is facing?
If yes, good job.
If the answer is no. Here’s what you can do.
Step 1: Brainstorm with your team
Identify why is people buying your product? What feeling are they chasing after by getting your product. List all of them out and run them through your team
Step 2: Include Emotional Words on your Copy
Start replacing your headlines and subheadlines with emotional words in the copy of your website.
Step 3: Use the emotional story to close the deal
At the end of your sales pitch or presentation, sell your audience/prospects on the idea that you, again, understood their struggle and will help them overcome that feeling.
That you have your outrageous guarantee (Risk Reversal Strategy Article) to back their decision up in case they are hesitant.
Hope that helps!