SELLING TIP #1: Focus on the inner frustration

Most people think that selling is all about talking the features and addressing the problems that the customer is facing. It’s not!

Being a salesperson myself, I was told that the only way to sell is to focus on the problems.

While that is true to get their attention, I have come to a realisation that most people don’t buy rationally…

Most of the time, people make their buying decision based on emotions. 

Watch this video as I tell how to dramatically improve the way you sell and how you can apply the same concept to your website copywriting.

So if you look at your website. Ask yourself..

Are you addressing the inner frustration that your customer is facing? 

If yes, good job. 

If the answer is no. Here’s what you can do. 

Step 1: Brainstorm with your team 

Identify why is people buying your product? What feeling are they chasing after by getting your product. List all of them out and run them through your team

Step 2: Include Emotional Words on your Copy

Start replacing your headlines and subheadlines with emotional words in the copy of your website.

Step 3: Use the emotional story to close the deal

At the end of your sales pitch or presentation, sell your audience/prospects on the idea that you, again, understood their struggle and  will help them overcome that feeling. 

That you have your outrageous guarantee (Risk Reversal Strategy Article) to back their decision up in case they are hesitant. 

Hope that helps!

10X YOUR SALES: Implement Risk Reversal Strategy

When asking for money, what you’re doing is actually asking your customer to part ways with their hard earned money. This is why you need a risk reversal strategy to smoothen out the process!

You have steady flow of traffic to your site, but it seems like only a small  percentage is converting?

Watch this video.

Asking for your customer’s money is actually hard.

It’s asking them to part ways with their hard earned money. And during this moment, doubts and all sort of what-ifs comes into their mind.

That’s why you need a Risk Reversal Strategy, a no brainer guarantee that help silence the doubts and make your customer proceed with doing business with you.

What are some guarantees that you can offer?

  1. FREE after sale Support

  2. Full Year Guarantee instead of the usual 30 days

  3. TEST TRIAL – if you invest in our program, we’ll give you a full 60-days to put it to the test. If you don’t feel that the marketing strategies you’ve learned in this course aren’t worth at least DOUBLE what you paid for it, than call my office and demand an immediate refund

  4. 110% Money Back Guarantee

  5. Results in Advance-  Offer FREE Consultation/Audit and having them make the purchase decision after
Go back and think what sort of guarantees that you can implement and start testing the guarantee to a small group of your customers.
If you see a positive increase in orders/purchase/enquiries
You know you’re doing it right!

2 Important things you need to know before getting a website

At Website Artisan, we get asked a lot, what do i need to have before building a website.Watch this video and you’ll save yourself tons of money!

If you are new to all this Website development thing, this video is for you.

It saddens me to hear how many business owners out there who were taken advantage by agencies because they have no idea of these two things.

Business owners, the two things that you need to know before you build a website are:

1. Your Domain (Website Url)


In the video, I used the analogy of the car. Your website domain is  the “registration plate” for your business.

It will be the address that people will enter in their browser to go to your website. 

How it works is that you will check the availability of the domain name before you can purchase it. 

The cost?

If it is your first domain, the fee is as low as $3.99 USD. Sometimes its $0.99 USD. Once one year has passed the renewal fee is usually $12.00 USD.

Yes, it’s that cheap!

2. Your Host Server

Your host server is the “vehicle” that you will put your license plate on.  It’s the place that your developer will build (Host) your website on.

Here you have two choices:

a) Get your own server
b) Rent a space in your developer’s Server

We would recommend getting your own server because its much safer and is better for long term growth. 

The cost? A good server, bluehost costs around $6USD per month, That’s about $72USD a year. 

I hope this article shed light on your pursuit to get a trustable and reputable website development agencies. So if the agencies charge you anything way more than those figures,

You know they are taking advantage of you.

How to capture visitors attention on your website in 5 seconds

If you confuse, you lose. Here’s a simple technique on how you can capture the attention of your audience in the first 5 seconds, so that they can scroll down further

If you watched any of my over videos, you will realise that the number one mistake that most website owners make is putting too many links in their website. 

Here’s a video on how you can overcome this problem!

How to overcome this problem. When writing your headline at the first page of your website, make sure to include this:

  • Your Offer
  • The Benefits
  • The Call to Action

Let’s go through them one by one. 

1. Your Offer

People should know the service /product that you’re selling the moment they land of your website.

You do that by writing in simple english, the service or product(s) that you offer.

2. The Benefits

People buy or do business with you because they are solving a problem. And the problem may not necessarily be an external problem. 

It could be something internal, something that you don’t see on the outside. 

So if you don’t specify the problems that you’re solving, they’ll most likely will not see the point of doing business with you.

3. The Call-To-Action

Now that you have gotten their attention with a well written offer and benefits, what’s next?

You include a Call-To-Action. 

And it has to be clear and straight to the point. Avoid unclear CTA’s like “Learn More”, “Let’s chat” or “Scroll Down”. Instead use:

  • Schedule A Call
  • Book a Free Session
  • Order Now
  • Start Free 14-Days Trial
  • etc.

After you do this, a simple exercise that you can do is to find a stranger and show the website and after 5 seconds, ask them these questions:

  • What do the website offer?
  • What benefit does the offer bring you?
  • How to take action?

If you have an answer to all those three, you are on the right track!

P/s: If you own a website and are still struggling to convert users, you can request a FREE site audit and we’ll go through your existing website. 

Site Audit: How to write a CLEAR offer that people click

When visitors land on your site. You have less than 5 seconds to get their attention before they exit your site. In this posting, we’ll go through a website and audit how we can create a compelling offer

In this posting, we audited a local website to show how they can write a clear offer on their homepage.

At Website Artisan, we understood the power of messaging. 

and how it can be a differentiator between you and your competitor. 

Often times, we find ourselves writing or explaining our business from our point of view. We make mistakes like:

  • Writing features instead of benefit
  • Not explaining our offering on our homepage
  • Using complex jargon instead that our layman terms 

and to name a few. 

In this video above, you’ll see how we turn this website around by writing a clear offer that allows visitors to understand the business easily.

If you have a website and are struggling with your messaging, request a FREE site audit we’ll go through your website. 

Mindset Shift: How to have a website that grows your business!

Most people think that their website is just a one time thing. I hire a developer, but a simple website and there you go!

You’re wrong. A great website is a long term project that allow the business to scale

If you want more out of your website, you should adopt this way of thinking

If you think your website is a one time project, you are not going to go far.

Most business owners that I met have the mentality that since everyone is online, therefore I need a website!

So they go out and ask their friends for recommendations and before long, they got someone to build the website. 

The developer quoted them, they agreed. And off the development go!

After about a month, the developer handed over the website and that’s the last time they hear from them.

Now they think that their business should magically grow. People are going to stumble upon their website and call their contact number. 

If you are that business owner, what I’m about to share will change the way you think.

So different that you’ll see the importance of continuously working on your website so that your business can scale. 

To recap the video, your website should do more than just explaining about your business. It should also:

  • Be a place for you to recruit employees where they can apply for a job
  • Be a source of inspiration where you write content that benefits your audience
  • Be a place where you offer FREE value in exchange of their email address
  • Collect orders from your customers
  • List FAQs or Instructions manual of your product

and to name a few..

You should understand that this is a long term project. And it will take more than just a month or two to build a really good website. 

Only then you can start working towards implementing features that not only will reduce your workload but help prepare your business to quantum growth.

I hope that this sharing benefit all of you. 

If you currently have a website and trying to understand how you can get more out of your website, feel free to contact us by requesting a FREE site audit. 

Here’s to helping you build a successful business!

5 Conversion Mistakes You’re Making with Your Website

Many new business owners often think that running ads to your site is the way to grow your business. Wrong, you need to first get your website right. If you are doing these 5 mistakes, you are leaving a lot of money on the table.

If you are making any of these 5 mistakes chances, you are leaving a lot of money on the table. 

The mistakes are:

1. Treating your website like an encyclopedia


Your homepage contains 1001 links to all sort of pages. Visitors have no clue where to click and what to do once they land on your website. 

2. Dull and Boring Call to Action


Nobody wants to learn more about your business. They have to be inspired to take action. 

Change your main Call-to-Action into a benefit based writing, and watch your Click Through Rate increases!

3. Lack of Transparency


In this era where people have researching power, having 100% transparency in how you operate will set you apart. 

This is because when users have clarity on how to do business with you, 

They assume that you are the most trustworthy service provider/seller. Provide your audience with all the information they needed to make a decision. 

4. Not giving them the chance to get to know you


People that land on your page has a different motif. Some of them are ready to purchase and most are just scouting for prices. 

Apart from your main call to action, have a section where you offer a FREE service/trial for them to get try your service!

5. Not recording success stories


By far is the most important thing in getting people to purchase your product and service. 

Show how other people have benefited from your product(s) or service. 

Record videos, testimonials, case studies and any form of collaterals that you can show to potential customers. 

So if you noticed that you are doing any of these mistakes on your website, I plead you to start taking action to fix the issue. 

P/S: If you’d like to know more on how your website can be made into your business greatest asset,request a FREE site audit and we’ll go through your website together!